Pricing
A plan for every size of shop
Start free. Move up when your customer list grows. You are never charged per customer, and you can change or cancel whenever you like.
Every plan — including Free — puts a real loyalty card in your customers' Apple Wallet and Google Wallet. Pay monthly, quarterly or yearly.
Choose your plan
Each plan includes everything in the plans before it. The full comparison is in the table below.
Free
Just getting started, or still deciding
$0
forever
A real loyalty card in your customers' Apple Wallet and Google Wallet, free, with no trial clock and no card on file. Grow past 150 customers and you move up. Until then, it is simply yours.
- Up to 150 customers
- 1 location, 1 card
- Apple Wallet and Google Wallet
- Export your customer list any time
- Print-ready counter poster
Small
One location, one owner — a barber, a café, a stall, a shop
$8
per month
or $22 quarterly · $69 a year
Your card, your brand, no mention of us. Pay by the month, the quarter or the year — whichever suits how your business runs.
- Up to 500 customers
- Your branding only — no “Powered by”
- Your own imagery on the card
- Show up on the lock screen near your shop
- Referral cards
- 3 staff logins
Mid
A busy independent — two or three shops, or one shop plus the market
$39
per month
or $105 quarterly · $390 a year
No customer limit, ever again. One card works across all your locations, the till can stamp it for you, and you can run points and spend tiers as well as stamps.
- Unlimited customers
- 3 locations, one shared card
- Stamps straight from your till
- Push notifications to the right customers
- Points, spend tiers and loyalty tiers
- Unlimited staff logins
Large
Several busy stores, running more than one offer at once
$99
per month
or $267 quarterly · $990 a year
A stamp card, a seasonal promotion and a members card, all live together. Set campaigns to run themselves, test what works, and connect your own systems through the API.
- Unlimited locations and cards
- Campaigns that run themselves
- A/B testing
- Fraud protection and kiosk mode
- API and webhooks
- Cards on your own domain
- Priority support
Enterprise
Franchises — head office sets the program, each owner runs their shop
from $299
per month, plus per location
Quarterly and annual terms are set in the contract
Head office designs the card and the rewards once. Every franchisee runs it for their own customers, with their own list, under your brand.
- A separate account for every franchisee
- Card templates set by head office
- Dashboard in your brand
- Single sign-on and custom roles
- One invoice
- Custom contract, data agreement and SLA
Obligedly is opening to new businesses in stages. Ask about a plan and we will get you set up — the prices above are the prices you will pay.
Everything, side by side
Every feature and every limit, plan by plan — including what is free on all of them.
How much you can do
Free and Small have a customer limit. From Mid up there is none — you are never charged per customer, however many join.
| Feature | Free | Small | Mid | Large | Enterprise |
|---|---|---|---|---|---|
| CustomersEveryone who has ever joined. Nobody expires | 150 | 500 | Unlimited | Unlimited | Unlimited |
| Locations | 1 | 1 | 3 | Unlimited | Unlimited |
| Geofenced locations per cardWhere the card appears on the lock screen. Apple allows up to 10 per card | Not on free | 1 | 3 | 10 | 10 |
| Cards you can run | 1 | 1 | 2 | Unlimited | Unlimited |
| Owner logins | 1 | 1 | 3 | Unlimited | Unlimited |
| Staff logins | 1 | 3 | Unlimited | Unlimited | Unlimited |
| Separate businesses under one loginFor franchises, where each owner keeps their own customers | 1 | 1 | 1 | 1 | Many |
| Marketing notificationsPer customer, per week — so nobody gets pestered | None | 1 | 3 | 5 | You decide |
Included on every plan, including Free
The basics are not held back to make the free plan feel thin. Everything a working loyalty card needs is here on every plan.
| Feature | Free | Small | Mid | Large | Enterprise |
|---|---|---|---|---|---|
| Apple Wallet and Google Wallet cardsReal wallet passes — not a web page with a shortcut | Included on free | Included on small | Included on mid | Included on large | Included on enterprise |
| Nothing for your customers to download | Included on free | Included on small | Included on mid | Included on large | Included on enterprise |
| Join by scanning a QR code | Included on free | Included on small | Included on mid | Included on large | Included on enterprise |
| Card in the browserFor the customer whose phone will not co-operate | Included on free | Included on small | Included on mid | Included on large | Included on enterprise |
| Automatic updates on the cardStamp earned, reward ready. Never counts as marketing | Included on free | Included on small | Included on mid | Included on large | Included on enterprise |
| Lost card recovery | Included on free | Included on small | Included on mid | Included on large | Included on enterprise |
| Staff scannerWorks in the browser on any phone or tablet | Included on free | Included on small | Included on mid | Included on large | Included on enterprise |
| Scan with the ordinary camera app | Included on free | Included on small | Included on mid | Included on large | Included on enterprise |
| Offline scan queueKeeps working when the wifi drops — stamps are saved and sent when you are back online | Included on free | Included on small | Included on mid | Included on large | Included on enterprise |
| Undo a scanFix a mistaken stamp in one tap | Included on free | Included on small | Included on mid | Included on large | Included on enterprise |
| Notification rate limitsBuilt in, so your customers are never pestered | Included on free | Included on small | Included on mid | Included on large | Included on enterprise |
| Counter poster PDFPrint-ready, take it to any print shop | Included on free | Included on small | Included on mid | Included on large | Included on enterprise |
| CSV export of your customer listYour customers are yours, on every plan | Included on free | Included on small | Included on mid | Included on large | Included on enterprise |
| Your logo and colours | Included on free | Included on small | Included on mid | Included on large | Included on enterprise |
| Card designer with live preview | Included on free | Included on small | Included on mid | Included on large | Included on enterprise |
| Reward history | Included on free | Included on small | Included on mid | Included on large | Included on enterprise |
| Pay monthly, quarterly or yearly | Included on free | Included on small | Included on mid | Included on large | Included on enterprise |
| Cards keep working if you stop payingYou lose features. Your customers never lose their card | Included on free | Included on small | Included on mid | Included on large | Included on enterprise |
Your brand on the card
What your customer sees every time they open their wallet.
| Feature | Free | Small | Mid | Large | Enterprise |
|---|---|---|---|---|---|
| Remove “Powered by Obligedly” | Not on free | Included on small | Included on mid | Included on large | Included on enterprise |
| Your own imageryArtwork on the card, opening hours on the back, links to your menu and socials | Not on free | Included on small | Included on mid | Included on large | Included on enterprise |
| Appear on the lock screen near your shop | Not on free | Included on small | Included on mid | Included on large | Included on enterprise |
| This week's market locationsFor a stall that moves — tell cardholders where you will be | Not on free | Not on small | Included on mid | Included on large | Included on enterprise |
| Your own subdomain | Not on free | Not on small | Included on mid | Included on large | Included on enterprise |
| Your own domain | Not on free | Not on small | Not on mid | Included on large | Included on enterprise |
| Dashboard in your brand | Not on free | Not on small | Not on mid | Not on large | Included on enterprise |
Rewards you can offer
Stamp cards on every plan. Points, tiers and memberships from Mid.
| Feature | Free | Small | Mid | Large | Enterprise |
|---|---|---|---|---|---|
| Stamp cards | Included on free | Included on small | Included on mid | Included on large | Included on enterprise |
| Cards that start again, with more than one reward | Included on free | Included on small | Included on mid | Included on large | Included on enterprise |
| Points and spend-based rewards | Not on free | Not on small | Included on mid | Included on large | Included on enterprise |
| Loyalty tiersBronze, silver, gold | Not on free | Not on small | Included on mid | Included on large | Included on enterprise |
| Rewards that expire | Not on free | Not on small | Included on mid | Included on large | Included on enterprise |
| Queue for rewards that need preparing | Not on free | Not on small | Included on mid | Included on large | Included on enterprise |
| Referral cards | Not on free | Included on small | Included on mid | Included on large | Included on enterprise |
| Membership cards | Not on free | Not on small | Not on mid | Included on large | Included on enterprise |
| One card across all your locationsStamps earned at any shop count at every shop | Not on free | Not on small | Included on mid | Included on large | Included on enterprise |
Reaching your customers
Email from Small, notifications to the card from Mid. We do not offer text messages — see below for why.
| Feature | Free | Small | Mid | Large | Enterprise |
|---|---|---|---|---|---|
| Notifications to chosen groups of customers | Not on free | Not on small | Included on mid | Included on large | Included on enterprise |
| Email campaigns | Not on free | Included on small | Included on mid | Included on large | Included on enterprise |
| Campaigns that run themselves | Not on free | Not on small | Not on mid | Included on large | Included on enterprise |
| A/B testing | Not on free | Not on small | Not on mid | Included on large | Included on enterprise |
Seeing what works
We show you rewards actually redeemed — real visits, not guesses.
| Feature | Free | Small | Mid | Large | Enterprise |
|---|---|---|---|---|---|
| Basic stats | Not on free | Included on small | Included on mid | Included on large | Included on enterprise |
| Where customers drop off, and how fast cards fill | Not on free | Not on small | Included on mid | Included on large | Included on enterprise |
| Merge duplicate customers | Not on free | Not on small | Included on mid | Included on large | Included on enterprise |
| Revenue linked to your card | Not on free | Not on small | Not on mid | Included on large | Included on enterprise |
At the counter
Where the stamp actually happens.
| Feature | Free | Small | Mid | Large | Enterprise |
|---|---|---|---|---|---|
| Stamps straight from your tillThe sale stamps the card, so nobody has to remember | Not on free | Not on small | Included on mid | Included on large | Included on enterprise |
| Self-serve kiosk mode | Not on free | Not on small | Not on mid | Included on large | Included on enterprise |
| Fraud protection | Not on free | Not on small | Not on mid | Included on large | Included on enterprise |
Connecting your own systems
For a shop with a developer, or a head office with software of its own.
| Feature | Free | Small | Mid | Large | Enterprise |
|---|---|---|---|---|---|
| API | Not on free | Not on small | Not on mid | Included on large | Included on enterprise |
| Webhooks | Not on free | Not on small | Not on mid | Included on large | Included on enterprise |
| Priority support | Not on free | Not on small | Not on mid | Included on large | Included on enterprise |
| Accounts for each franchisee, set up in bulk | Not on free | Not on small | Not on mid | Not on large | Included on enterprise |
| Single sign-on and custom roles | Not on free | Not on small | Not on mid | Not on large | Included on enterprise |
| Custom contract, data agreement and SLA | Not on free | Not on small | Not on mid | Not on large | Included on enterprise |
What we don't offer
Some things are not on any plan, at any price. Better you know now than after you have moved your customers over.
- Gift cards and stored value
- We keep track of what your customers have earned. We never hold their money.
- Store credit and prepaid punch packs
- The same thing under other names — your customers' cash sitting with us. We do not do that.
- Cashback balances
- Also stored value. A percentage off their next visit does the same job with no balance to hold.
- Text messages
- For a small shop the cost of sending texts is more than they are worth. Email reaches the same customers for a fraction of the price, and it is included.
- Charging per customer
- Your bill should not go up because your loyalty card is working.
- “Open rates” for notifications
- Apple and Google do not report whether a wallet notification was seen. Any dashboard that shows you one is guessing. We show you rewards redeemed instead.
- Printed posters and stickers
- The print-ready poster is free on every plan. Take it to any print shop.
Questions
Can I change plans whenever I want?
Yes — up or down, at any time. Moving up takes effect straight away, with credit for the time you had left. Moving down takes effect when your current period ends, so you keep what you paid for.
Is there a free trial?
Yes — 7 days on Small, Mid and Large, once per business. You need a card to start and it is not charged until the trial ends; cancel before then and you pay nothing. Free needs no card at all.
What happens when I reach the customer limit on Free or Small?
New customers can't join until you move up. That is all. Everyone who already has your card keeps earning stamps and getting rewards exactly as before.
What if I downgrade, or stop paying?
You lose the features of the higher plan. Your customers lose nothing — every card in every wallet keeps working, and your customer list stays yours.
Is there a discount for paying yearly?
Yes. On Mid and Large, a year costs the same as ten months. On Small it is even better: $69 for the year instead of $96.
Why can I pay quarterly?
For seasonal businesses. If you trade spring and summer, buy two quarters and stop. There is nothing to pause and nothing to cancel.
Do my customers need to download an app?
No, never. The card goes straight into Apple Wallet or Google Wallet from a QR code or a link. If a phone won't co-operate, they can use the card in their browser instead.
Can I really export my customer list for free?
Yes, on every plan including Free. Your customers are yours.
What does the API let me do?
Connect your till, your CRM or something you have built yourself. It is on Large and Enterprise, fully documented, and comes with webhooks.
What counts as a location?
A place you trade from. If you want your card to appear on customers' lock screens when they are nearby, that works for up to 10 places per card — Apple's limit, not ours.
Not sure which plan?
Tell us what kind of business you run and roughly how many regulars you have. We will tell you which plan fits — even if that is the free one.
Ask about early access